The role of marketing is to create value for the company by creating value perceived by customers. This course develops a dual skill set that is sought after by companies today and in the future.
The challenges of responsible marketing and distribution
Improving the customer experience, changing purchasing and information paths, consumption criteria and modes, the return of naturalness and the desire to consume responsibly... these are all challenges to be met.
Manufacturers, distributors, restaurateurs, but also suppliers and service providers: all the players in the sector are concerned! Who better than the engineer to accompany these changes by improving the offer and developing the products and services of tomorrow?
Engineers have a global vision of the parameters that come into play. His technical skills will enable him to ensure the credibility of the announced benefits and to take into account the constraints. Their marketing, communication and sales skills will be developed to understand the market, make informed decisions and implement action plans that will enhance the value of the offer.
Details of the courses
Operational Marketing and Business Development Major
The major corresponds to the courses specific to the course. It consists of course sequences and projects.
- Marketing mix: product, range and brand policy, pricing, distribution, communication strategy, digital and responsible marketing
- Fundamentals of business development: customer profile and path, commercial relations, sales force management, ethics of commercial relations...
- E-commerce or e-marketing project
Minors
Each semester includes 2 blocks dedicated to minors, corresponding to 54 hours of complementary courses that allow students to complete their training in a related field.
Several minors are offered on the Rouen campus, some of which require travel to the campus (others can be taken at a distance).
Some examples of minors
Block 1: Global Environmental Issues / Packaging and Packaging / Connected Health / Agricultural sectors: policies, trading and securing prices / Waste management in industries and communities / Innovating, undertaking and combating creatic attitudes ...
Block 2: Focus on CSR / Food hygiene and quality (in the food industry and catering) / Economic models and digital transition / Nutritional specific needs / Business Intelligence / New trends in consumer behavior ...
Research engineering and data-marketing major
- Research engineering and data collection: consumer behavior, consumer panels, marketing studies, research ethics, etc.
- Valuation of data and marketing data: geomarketing, customer relationship management (CRM), statistics applied to studies...
- Project: selling and conducting qualitative research
Minors
Each semester includes 2 blocks dedicated to minors, corresponding to 54 hours of complementary courses that allow students to complete their training in a related field.
Several minors are offered on the Rouen campus, some of which require on-site visits (others can be taken by distance learning).
Some examples of minors
Block 1: Food R&D: from concept to valorization / International trade and competitiveness in agricultural markets / Animal nutrition and formulation / Introduction to the Web: Developing a website / Scientific approach - Research - Intermediate
Block 2: Impact of agricultural practices on the quality of processed products / Actors in health education / Innovative packaging / Circular economy and bioeconomy / Circular economy of carbon: energy mix, PCAET and local wood industries / Immersion entrepreneurship and design thinking ...
In semester 9, you can choose your path according to your desires, by choosing among :
- one of the main majors in the Responsible Marketing and Distribution track, which goes into more depth in this area (subject to change):
- Trade marketing and distribution management (Beauvais campus)
- Responsible Food Marketing (Beauvais campus)
- one or more opening majors, designed to broaden your skills in another area (subject to change):
- Purchasing and Supply Chain (Beauvais campus)
- QHSE, CSR, Risk manager (Beauvais campus)
- Intrapreneurship, entrepreneurship and innovation (Beauvais campus)
- a semester, a double degree or a degree-granting stay in France or abroad (from 12 to 18 months for a double degree or a degree-granting stay)
The end-of-studies project is based on an internship in a company or a research internship for students, or on the long period in a company for students following an apprenticeship program.
It leads to the writing of a thesis and an oral presentation.
What careers are there after the Responsible Marketing and Distribution program?
The Responsible Marketing and Distribution program allows students to work in a wide variety of companies, including cooperatives, the primary and secondary food processing industry, distribution, restaurants, research and consulting firms, agricultural supplies, agricultural services, the cosmetics industry and the pharmaceutical industry.
Some professions
- Product, range or brand manager,
- Sector manager,
- Sales manager,
- Marketing research officer,
- Consultant,
- Customer Relationship Management,
- Category manager,
- Merchandiser,
- Digital Marketing
They welcome our engineers
AUCHAN, BONDUELLE, SAVENCIA, ELIOR, FERRERO, LACTALIS, MONDELEZ, NESTLE, DANONE, AGCO, ISAGRI, IRI, KANTAR, NIELSEN, BARILLA, FIRMENICH, IFOP, SIGA, LIMAGRAIN, SODEXO, LESIEUR, POMONA, METRO, SOUFFLET, NUTRICIA, UNILEVER, KWS MOMONT, EURIAL, LDC
