By following this pathway, you will be oriented towards missions as marketing engineers, sales managers, open to the business world.
You will be trained in the most innovative tools, techniques and methods of marketing and sales functions in Agrohealth, to better meet the new challenges of food. You will be able to implement large-scale actions affecting public health or to propose, or even manage, the commercial strategies of companies in the sector, from the initial positioning to the product distribution stage.
Practical information
Training: engineer in Food and Health
Duration of the course: 2 years
Training location: Beauvais campus
Details of the courses
EU Project and change (4 ECTS credits)
- Business intelligence and strategic watch
- Project management
- Team management
- Personal development
EU Study and analysis (8 ECTS credits)
- Ad hoc marketing studies
- Statistics applied to surveys and marketing
- Sensory analysis
- Sector study
- Quantitative techniques applied to management and marketing
- Marketing studies
UE Information and operations management (6 ECTS credits)
- Monitoring techniques and e-reputation
- Operational and decision-making information systems
- Integrated communication
- Management of information systems
- Operations management
UE Semester project (qualitative study) (6 ECTS credits)
- Project of professional situation
UE Internship (6 ECTS credits)
- Valuation of the internship
UE Management and profitability levers (6 ECTS credits)
Management control
Cost management
Pricing
Company strategy
UE Marketing (5 ECTS credits)
B to B marketing
Launching a new product
Distribution policy
UE Business development (6 ECTS credits)
- International trade and business
- Knowledge of the business
- Commercial relations
- Management of the sales force
UE Engineering tools (6 ECTS credits)
- Writing a thesis argument
- Packaging and packaging
- Food, consumer and competition law
- Quality performance
- Creativity and innovation, products and services
EU Semester project (4 ECTS credits)
- E-commerce project
UE Valuation of the Assistant Engineer internship (3 ECTS credits)
- Valorization of the Assistant Engineer internship
UE 1 (7 ECTS credits)
- Consumer and buyer behavior in B to C and B to B
- Prospective food and health
- Purchasing management
- Employment marketing
- Performance indicators for the product manager
UE 2 (8 ECTS credits)
- Business game marketing
- International marketing
- Innovation and communication strategies in agri-health
UE 3 (8 ECTS credits)
- Commercial negotiation
- Marketing of health foods, food supplements and medicines
- Distribution, merchandising and category management
- Relational marketing
- Cross cultural management
UE 4 (7 ECTS credits)
- Project for a more deepening course
- Internship (6 months) - 12 ECTS credits
- Final thesis : written report - 9 ECTS credits
- Final thesis : oral presentation - 9 ECTS credits