You will develop a solid foundation enabling you to propose and implement operational marketing and sales solutions, for which you will be able to evaluate the profitability or return on investment thanks to a good knowledge of management sciences.
You will be put in a professional situation during a concrete case study.
Practical information
- Training: Engineer in Agronomy and Agro-industries
- Duration of the course: 2 years
- Training location: Beauvais campus
Details of the courses
EU Project and change (4 ECTS credits)
- Business intelligence and strategic watch
- Project management
- Team management
- Personal development
EU Study and analysis (8 ECTS credits)
- Ad hoc marketing studies
- Statistics applied to surveys and marketing
- Sensory analysis
- Sector study
- Quantitative techniques applied to management and marketing
- Marketing studies
UE Information and operations management (6 ECTS credits)
- Monitoring techniques and e-reputation
- Operational and decision-making information systems
- Integrated communication
- Management of information systems
- Operations management
UE Semester project (4 ECTS credits)
- Project of professional situation
Internship (8 ECTS credits)
- Valuation of the internship
UE Management and profitability levers (6 ECTS credits)
- Management control
- Cost management
- Pricing
- Corporate strategy
UE Marketing (5 ECTS credits)
- B to B marketing
- Launching a new product
- Distribution policy
UE Business Development (6 ECTS credits)
- International Trade and business
- Knowledge of the business
- Commercial relations
- Management of the sales force
UE Engineering tools (6 ECTS credits)
- Writing a thesis argument
- Packaging and packaging
- Food, consumer and competition law
- Quality performance
- Creativity and innovation, products and services
EU Semester project (4 ECTS credits)
- Amazon e-commerce project
UE Valorization of internship Assistant Engineer (3 ECTS credits)
- Valorization of the Assistant Engineer internship
UE Strategic and fundamental marketing (6 ECTS credits)
- Business game Marketing
- Performance indicators for the product manager
- Innovation in Agriculture & Marketing
UE Sector Marketing (6 ECTS credits)
- Marketing of products and services for agriculture
- Consumer and buyer behavior in B to C and B to B
- Purchasing management
UE Business Development (10 ECTS credits)
- Commercial negotiation
- Distribution, merchandising and category management
- Relational marketing and CRM
- Intercultural management
- International Marketing
UE Specialty project (8 ECTS credits)
- Marketing Specialty Project
UE Professional integration (0 ECTS credits)
- Internship research
- Internship (6 months)
- Dissertation writing (9 ECTS credits)
- Dissertation presentation (9 ECTS credits)