You will develop a solid foundation enabling you to propose and implement operational marketing and sales solutions, for which you will be able to evaluate the profitability or return on investment thanks to a good knowledge of management sciences.
You will be put in a professional situation during a concrete case study.

Practical information

Details of the courses

EU Project and change (4 ECTS credits)

  • Business intelligence and strategic watch   
  • Project management   
  • Team management   
  • Personal development

EU Study and analysis (8 ECTS credits)

  • Ad hoc marketing studies   
  • Statistics applied to surveys and marketing   
  • Sensory analysis   
  • Sector study   
  • Quantitative techniques applied to management and marketing   
  • Marketing studies

UE Information and operations management (6 ECTS credits)

  • Monitoring techniques and e-reputation   
  • Operational and decision-making information systems   
  • Integrated communication   
  • Management of information systems   
  • Operations management

UE Semester project (4 ECTS credits)

  • Project of professional situation

Internship (8 ECTS credits)

  • Valuation of the internship

UE Management and profitability levers (6 ECTS credits)

  • Management control   
  • Cost management   
  • Pricing   
  • Corporate strategy

UE Marketing (5 ECTS credits)

  • B to B marketing   
  • Launching a new product   
  • Distribution policy

UE Business Development (6 ECTS credits)

  • International Trade and business   
  • Knowledge of the business   
  • Commercial relations   
  • Management of the sales force

UE Engineering tools (6 ECTS credits)

  • Writing a thesis argument   
  • Packaging and packaging   
  • Food, consumer and competition law   
  • Quality performance   
  • Creativity and innovation, products and services

EU Semester project (4 ECTS credits)

  • Amazon e-commerce project

UE Valorization of internship Assistant Engineer (3 ECTS credits)

  • Valorization of the Assistant Engineer internship

UE Strategic and fundamental marketing (6 ECTS credits)

  • Business game Marketing   
  • Performance indicators for the product manager   
  • Innovation in Agriculture & Marketing

UE Sector Marketing (6 ECTS credits)

  • Marketing of products and services for agriculture   
  • Consumer and buyer behavior in B to C and B to B   
  • Purchasing management

UE Business Development (10 ECTS credits)

  • Commercial negotiation   
  • Distribution, merchandising and category management   
  • Relational marketing and CRM   
  • Intercultural management   
  • International Marketing

UE Specialty project (8 ECTS credits)

  • Marketing Specialty Project

UE Professional integration (0 ECTS credits)

  • Internship research
  • Internship (6 months)
  • Dissertation writing (9 ECTS credits)
  • Dissertation presentation (9 ECTS credits)