Tuesday 30 March 2021

In management sciences, business games are often an opportunity to put students in a situation, mobilizing most of their knowledge seen in class. "It's a great tool to help students understand the coherence between the different modules of the "Consulting and Business Management" course, such as strategy, sector studies, finance, marketing, sales management and human resources management, which are taught separately," explains Gilles Moreau, a teacher-researcher at UniLaSalle and a business game facilitator. "The exercise prepares them for decision-making and analysis, since at the end of each round of the game (every two days), they receive the results of their choices and must adapt their strategy accordingly. "

Five students in the "Consulting and Business Management" program, in the fourth year of the Agronomy and Agro-industry engineering program, have just experienced this by participating in the CESIM Elite Challenge from March 15 to 28, a business game in English. "We wanted to measure ourselves against other schools and we were looking for the challenge! "

For two weeks, the five student volunteers (the game took place in their free time, in the evenings and on weekends) put themselves in the shoes of a supermarket network manager in charge of making up for the bad figures obtained by the previous team. Competing with 25 other teams from business schools, universities, IUTs and engineering schools, they finished in a very good 4th place. Not enough to qualify for the international final (only the first 3 teams are selected for the next level) but a great experience for Adrien Rat, Martin Canette, Guillaume Van den Bossche, Louis Herbillon and Alexandre Proust, who were thus participating in their 2nd business game in their studies at UniLaSalle. "We also had a lot of fun! This application experience gave us something concrete to do in parallel with our training."

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