Bachelor in Sales Engineering for Animal Nutrition

The Bachelor in Sales Engineering for Animal Nutrition trains up sales engineers in animal nutrition/feeding on an apprenticeship basis. The degree provides graduates with both scientific/technical and sales skills, equipping them to offer technical advice and meet the needs of professionals in the field.

The teaching program, specially developed by industry professionals, draws on the complementary nature of the three partner institutions – the University of Rouen, CFA Yvetot and UniLaSalle – to train experienced professionals on a block-release basis.

After completing the Bachelor in Sales Engineering for Animal Nutrition, you will have acquired the skills to:

  • Analyze technical and economic information about the company and the market;
  • Present, extrapolate and explain the results of applied research in the field;
  • Communicate effectively, take on a leadership role at farm level or in a consortium of producers or professional agricultural bodies;
  • Present results effectively to achieve sales and conclude contracts.

Key information

Venue: Rouen campus

  • Length of training: 1 year
  • 2 years of higher education required
  • Training on an apprenticeship basis
  • Learning language : French
  • Tuition fees: see here
Strong points
  • The complementary nature of the three partner institutions (University of Rouen, CFA Yvetot and UniLaSalle)
  • The acquisition of skills in two fields: scientific/technical and sales
  • The teaching program developed with industry professionals
  • The block-release approach that incorporates professional training

The program

The Bachelor degree is taught on an apprenticeship basis. The student will alternate between periods of 2 weeks of teaching and 2 weeks in the company:

  • 18 weeks’ teaching
  • 34 weeks in the company, including 5 weeks of paid holiday

Teaching will be provided by staff from the three partner institutions on the Mont-Saint-Aignan campus, in UniLaSalle and university premises, apart from practical field work.

Teaching Unit 1 (35 hours)

Refresher training in science and/or management/economics as required, harmonization of previous training, acquisition of prerequisite knowledge

  • IT, statistics
  • Socio-economic environment of the livestock industry

Digestive anatomy and physiology (76 hours)

  • Biology related to livestock (functional anatomy, histology and cytology, microbial ecosystems)
  • Digestive physiology

Raw materials and their digestibility (79 hours)

  • Raw materials used in animal feed
  • Biochemistry of the digestion of foodstuffs
  • Digestive and metabolic efficiency of food

Feed techniques and performance indicators (98 hours)

  • Formulation and rationing
  • Indicators of zootechnical, economic and environmental performance

Business strategy and economics (82 hours)

  • Organizational theory
  • Business strategy and economics
  • Management and accounting
  • Law
  • Marketing – the market

Business communications and negotiations (80 hours)

  • Communications, personal development and oral expression
  • Business negotiations
  • English

Supervised project (150 hours)

Written dissertation and oral presentation on a topic proposed by the host company and approved by the teaching team

Internship in a company (34 weeks)

This period will result in a written report and oral defense

How to apply?

  • Pre-enrollment on the University of Rouen website (OPI procedure)
  • The application form should be sent to the administration office of the UFR Sciences & Techniques (University of Rouen) by April 15
  • A first selection will be made on the basis of the applications, and the selected applicants will be invited for a 20-minute interview in mid-May
  • The application is only officially accepted once an apprenticeship contract has been signed
  • Workshops on producing a CV and covering letter are held in June/July to offer support and guidance in finding an apprenticeship contract

You must hold a two-year higher education diploma:

  • BTS
  • DUT
  • Licence 2 (second year of a Bachelor’s degree)
  • Initial diploma (premier cycle) from an engineering or business school

Career opportunities

Where can you work?

  • Companies specializing in animal feed and nutrition
  • Agricultural cooperatives
  • Private groups (poultry, pigs, etc.)

Some examples of professions

  • Sales engineer
  • Area manager
  • Technical advisor
  • Sales executive


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graduated in 2013
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