Our three companies support the development of the Bachelor’s degree in Digital Agriculture and Embedded Technologies, an innovative and unique program, as part of our partnership with the Chair in Agricultural Machinery and New Technologies. This Bachelor’s program arose from two key observations within our companies: the need to train tomorrow’s professionals in the technological tools that are increasingly being used on farms, and the need for mid-level managers who are closely connected to our customers. Understanding their needs, proposing digital and embedded technology solutions, installing them, and ensuring they function properly are all new services requiring real expertise, which manufacturers must provide to benefit our distribution networks and customers.